Little Green Men

December 4, 2015

Engagement is kind of like an alien abduction. One crackpot in the middle of nowhere says it happened and no one else believes them. Video helps increase engagement rate by a factor of 3, and ROI by a factor of 10 over …

Size Does Matter

December 4, 2015

If you’ve ever worked in print you know when the publisher says your ad needs to be 8.5×11 you better make it that size or you’re not getting published. Digital media works a bit differently, but there are still recommendations. We recommend …

Illustration vs Photo

December 4, 2015

Guess what? People hate low resolution stock art. Stop using it. Unless you can come up with a really catchy tag line or some good reason you just had to. For eight years now we have seen illustration beat out photographs for …

Call to Action

December 4, 2015

Have you ever wondered why some people get more engagement (whether it be click throughs, sample requests, or calls) than others? The simple answer is because they ask for it. They actually say click here to do something. Not surprisingly, click through …

People are curious

September 22, 2015

With the Pop-Up-People campaign we learned a few things. First, nostalgia works. People love almost anything from the past. It evokes memories long forgotten and makes them interested in what else has to be said. Second, people are curious about other people. …