With the Pop-Up-People campaign we learned a few things. First, nostalgia works. People love almost anything from the past. It evokes memories long forgotten and makes them interested in what else has to be said. Second, people are curious about other people. We don’t just want to know who a person is, but what makes them who they are. It builds a connection that makes conversation easier, and both side more open to conversation. It builds trust, because once you know strange little facts about a person’s life you feel like you know them and not just their business. That is why Pop-Up-People proved so successful. It used pop culture memories with obscure personal fact to create a connection and engage people in conversations.