Whether you are in Houston, Texas or Moscow, Russia, the business world has changed. While the economy may trend up and down, change is a factor that stays consistent. Even if your business is currently suffering, when it returns to the good times, the industry will not be like it was during the last period of prosperity. No one likes change, but everyone must deal with it.
The key to your business coming out on top of change is knowing the five principles that will never change. Today and tomorrow, Promotional Consultant Today passes along these principles of change.
1. Basics: Vince Lombardi had just taken over the Green Bay Packers and was being interviewed for the first time. The questions went something like this: "Mr. Lombardi, as you know, the Packers have been terrible over the last year. What do you intend to do to change the fate of this team? Will you change the plays? Will you change the players? Will you change the offense? Will you change the defense?" As Mr. Lombardi looked up at the press, he responded by saying, "No, we will not change the plays, players or any formations. We will become the best in the NFL for catching the football, throwing the football, tackling, blocking and being in the best shape; gentlemen, we will become brilliant on the basics." As business people, it is easy to get caught up in emotions and depart from the basics that drive your business. When times get tough it is the basics that move your business toward "true north" while others fall to the south.