Business is tough, Life is tough! Yet there are some that I work with, that are literally turning away business.
Business is tough, Life is tough! Yet there are some that I work with, that are literally turning away business. I have a client/friend in Canada that tells me that they have retooled the way they “think” and the way they “do” things with their company. That transition has netted this gentleman six National Advertising Awards in Canada. More importantly, it has netted him the respect and attention of the business community, whereby he is now the go to person on many levels when it come to the development and implementation of strategic marketing – but it took a mind-shift, a “commitment” on his behalf for that change to take place. You too can do this!
Clients, as I have always said, are and will continue to be more in tune with the innovative power of the various marketing mediums. They are requiring more from us, they are having greater demands placed on them by their superiors. They are looking for key alliances that can help them grow their businesses.
When it comes to your marketing you CANNOT just hand out a pen or a coffee mu, place an ad ANY LONGER…it says, ‘…I sell stuff…I’m the same and not different” and frankly, I can get stuff and print ads anywhere – I don’t need you! Make a commitment to market yourself differently, show clients your innovation – let them see the real power of creativity.
Develop a strong strategic “plan” and make a “commitment” to grow your business in a more positive manner; become that strategic partner that clients are not only looking for but one that they are willing to PAY for.
Create a plan – be committed and dedicated to implement and relentlessly stick to that plan – doing so will reap rewards beyond your imagination!
It’s all about the plan…and the commitment to that plan! Wish no longer – DO SOMETHING – it’s up to YOU!
Cliff Quicksell
For more than twenty-eight years, Cliff has been speaking, training and consulting internationally to associations and national business groups on more effective ways to market themselves and their products and services as well as how to motivate their personnel. Cliff has been the proud recipient of numerous awards. Recognized by PPAI for creativity, he has won the prestigious PPAI Golden Pyramid award 23 times. And the Printing Industry PSDA's Peak Award for creativity 4 times in two years. He has also received PPAI's Ambassador Speaker of the Year Award six consecutive years. And in 1997 he was the inaugural recipient of PPAI's Distinguished Service Award. In addition, in 2001, Cliff was named one of top six industry speakers and trainers. Cliff was featured as having a significant influence in education as published in the book, PPAI at 100. He has also been recognized by Counselor Magazine as one of the Top 50 Most Influential People in the Promotional Products Industry.
